Editorial guidelines for New Zealand Local Government magazine
We welcome editorial contributions at NZLG magazine and endeavour to reproduce such articles in full. However, due to space restraints, there are limits to what we can publish each month. Below are our basic editorial guidelines and some tips for those interested in submitting copy/articles to us and for those who need us to help with writing articles.
General guidelines
The main thing to remember is that we have a duty to our readers to provide accurate, timely and relevant stories relating to the sphere of local government, so when writing an article for submission it is best to try to attract our readers’ interest. Long, intricate articles can be a turn-off, as can jargon-laden copy and over-the-top self-promotion.
If you have any queries or need any help with an article don’t hesitate to contact editor Graham Hawkes on grahamh@mediaweb.co.nz
Style
We reserve the right to edit copy so that it conforms to our company style, or to make it more readable, or to shorten an article. We reserve the right to edit copy to meet our production requirements and we also reserve the right not to publish articles, unless prior arrangements are made.
In general, copy that is succinct, to the point and clean (meaning it does not need to be comprehensively rewritten to make sense) is what we are after. A news angle to a story is a cause for celebration and we would like to see more of them. By this we mean that if your company is doing something completely different, or is genuinely breaking new ground then we’re happy to relate that to our readers.
In general it’s best to remember the ABC: Accuracy, Brevity and Clarity. Keep things simple, tell it like it is and you stand a better chance of the world beating a path to your door.
Technical articles
Technical articles should, where possible be kept to a maximum of 1500 words. This covers two pages in the magazine and allows for the inclusion of an illustration (dependant on size). If there are several illustrations to accompany the article, the word count will have to be reduced accordingly. Also accompanying illustrations should be sent separately and not embedded in a Word document.
Because we specialise in publishing, it is the responsibility of the submitter to ensure that the articles are correct. While we will go through each article and make changes for style/grammatical correctness, we cannot tell when an error has crept into the copy.
We acknowledge that some articles will be longer than others and that sometimes an article cannot be squeezed into the 1500-word limit. If the article is topical and relevant, we can make allowances, but we need to have the article in before deadline, so we can make any space adjustments necessary.
We reserve the right to edit copy to meet our production requirements and we also reserve the right not to publish articles, unless prior arrangements are made.
General news
General news stories should be no more than 800 words long (one page in the magazine). They should also be relevant and topical. Stories that are actually newsworthy will be given precedence over self-promotional pieces that have little or no intrinsic news value. As with technical articles, we reserve the right not to publish and to edit copy as we see fit.
Advertising-related copy
Occasionally, our sales manager may authorise additional space to advertisers in which they can talk about their product or service. This space is effectively an extension of the advertising space published and is discretionary rather an obligatory. This means that there should be no expectation of additional editorial space unless previously agreed. Where such an agreement has been made, the space allocated will relate directly to the size of the advertisement placed. Roughly this means that a full-page ad may be allocated up to one page of editorial space, a half-page ad may get a half page and so on. It is important to note that such space is discretionary and cannot be presumed to be part of any advertising agreement, unless an express offer of such has been made. Once again, we reserve the right to edit such copy.
Advertorial
Advertorial is copy occupying a space paid for by an advertiser. Instead of simply running an advertisement, you may prefer to tell a story about your product, service or company. This is done on an arranged basis through our advertising department. For information about advertorial rates, please contact our sales manager, Charles Fairbairn charlesf@mediaweb.co.nz Please note that we will not proofread or edit advertorial material, so it is best to ensure that such material has been thoroughly vetted before submission.